The “Failure” of the Sales of the Apple Watch

A few weeks ago, the first year of life of the Apple Watch was fulfilled. In all this time, we’ve been seeing how the first smart watch from the Cupertino company It made its entry into the market of the wearables. Tim Cook has left clear long before ade its launch that Apple would not report sales for competitive reasons.

Market analysis firms have filled the gap left by the absence of official news about the sales of this device. One of them is IDC yesterday published its estimates of sales wearables market at beautyphoon. How has fared it at Apple Watch year-round?

Apple Watch in four quarters

Our colleague of Xataka Raúl Álvarez told us how was the performance of the wearables market during the last quarter. Figures from IDC they separated the basic wearables of the smartwatches, then do a sum joint and divide each manufacturer market share.

Since Apple Watch is not sold during Q1 of 2015, it is not possible to make comparative growth year-to-year to evaluate their performance. The calculation of the next two quarters also complicate, since everything indicates that we will not see an Apple Watch 2 until September. So the Q2 and Q3 of 2016 will be compared with the same periods of the previous year when Apple Watch He had to be introduced in the market, where concentrated much of their sales.

In any case, This is the evolution of the Apple Watch in their first twelve months of life compared with the rest of devices wearables vendors:

And the evolution of the market share in all this time:

It seems clear that Apple Watch began very strong in the wearables market. Apple clock went from not having any sale of 3.6 million units upon release. The following quarter were sold another 3.9 million and the Christmas another 4.1 million. That Yes, to spend the Christmas season, we see how its sales have dropped considerably to 1.5 million (as well as other manufacturers, with the exception of Xiaomi).

In total, they are 13.1 million units during its first year. These figures you would like the third manufacturer of wearables (both basic and smart watches), behind Fitbit (22 million) and almost tied with Xiaomi (13.2 million).

A “failure” that the iPhone could overcome

No longer be surprising that Apple is in third place in the ranking of wearable devices, when their devices have a minimum price of 349 dollars (299 with the recent reduction made in March) and competitors like Xiaomi belts quantifier for just a few dollars. But what surprises even more is that grade a Apple Watch as a failure because it does not sell at the same level as the iPhone.

The comparison is clearly unfair. A device such as the iPhone, which is now mature and has almost ten versions back, compared to the Apple Watch, which just has been 12 months in the market. So the best comparison that can be done is the of the four quarters of each product, so we get the following image:

Apple Watch has sold more than twice as many units during its first year of life if we compare it with the iPhone

Apple Watch has both failed, its sales are nearly twice and half the iPhone During its first year. If it is true that the Apple then it isn’t now. Before, sales of the iPhone were greatly limited by the scope of operators who endured it in exclusivity. Now, Apple has a wide network of stores and resellers all over the world to market the Apple Watch.

Then, if the Apple Watch has sold more units than iPhone in similar moments of their life cycle, is it a success or a failure?

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