Spain, Territory Smartphone

How many times we will have passed that we think that our behavior, and that of those who surround us, it can be extrapolated to the rest of the population. This distortion of reality by skewed data happens everywhere, both in our immediate environment and, in a more pronounced way even in social networks. With the use of smartphones is exactly equal.

A recent report by Simon Kemp ara We Are Social reveals a few interesting facts. Spain leads the world in share of penetration of smartphones, but its use is another story. Graphics to graphics, Kemp shows that We are using smartphones as mobile use, as dumbphones. We do not exploit them. But before entering into matter in terms of our country, we are going to place ourselves in the global context.

The planet, in figures

Just start the report, we get some figures that cut the breath. The Earth already have 7395 million, people above people down, and all 51% is already user of mobile phones. Taking back us to a number of 3790 million mobile users the length and width of the land. It’s no wonder the weight of companies like Apple, Google and Samsung.

We will, of course. These figures come from a growth over 4% 2014, and that just talking about mobile phone users. Total users, of course, because we are in 1968 million active users. 17% more than the year 2014. A figure that Yes we like rather more.

We can continue to Europe, If you think. There we are with 1102 million mobile connections. A figure that gives to think as we have some 838 million people living on the continent. Not everyone has two lines of mobile but the data reflect that there is a good percentage of people Yes. Also it will be three or more lines.

We arrived in Spain, territory smartphone

In our country, 96% of the population, always referring to adult population has some type of mobile phone. There are many mobile but the most important fact is that 80% of the Spanish population has some kind of smartphone. Ditrendia, in its report Mobile in Spain and the world, raised the figure in mid-2015 up to 87%. We get the idea that the vast majority are Android, even though this is clear from the figures from Kantar which I reviewed here.

Other figures that help to understand why tablets are still without success are, and only 38% of the population have some at home. 2% of the smartwatches and other wearables penetration is, not by less expected, sad and true reflection of that even young, little-known. Ecosystem intelligent watches has still much to evolve.

A turnover if has struck us particularly. There is nearly 36 million users connected to the internet, here in our country about the entire population. However, there are more mobile than laptop computers. Spain serve as an example of how the world is already mobile, without having to look to the future.

We have smartphones but we are not on the internet

Here the expression “typical spanish” would fit and we go back to the beginning to rescue that distortion of reality. We are the country with more share of penetration of smartphones on the planet but we are not or between the first ten hours of mobile browsing. Moreover, we are at number 13 since.

Brazil leads the ranking of hours of mobile internet usage with 3.9 hours a day per user. In Spain, we are satisfied with only 1.9 hours per day. Although we also lose against Brazil in navigation from the computers. 5.2 hours for them and 3.6 hours for us. Internet to our service, we have in our pocket, and not squeeze it like other countries.

Social networks and mobile traffic

In the use of social networks from mobile phones we also badly unemployed and place ourselves in the post 16. That Yes, above an average which stands at 27%. In Spain, 42% of active users on mobile access way regulate social networks. It does not discriminate. Facebook, Twitter, Instagram, all feature. Even considered “social” like Whatsapp, FB Messenger, Telegram and other messaging platforms. We could talk then interact with others via mobile phone.

Other data that reflects perfectly for what do not use the mobile is the internet traffic. More than 60% of web pages are consulted from a computer, either fixed or portable, while Since moving we consult only 30% of the total number of web pages. Yes, there is a 7% of websites from tablets but the imbalance is notorious. Ditrendia provides a revealing fact here when he stresses that when we access to internet in Spain we do this through applications, none of the browsers. 90% of the time of use of the smartphone is for apps. Not sail from mobile phones, it is time to accept it.

Our preferred “social networks”

We entrecomillamos social networks because we already know that they include instant messaging services. How not, day in which Facebook says have reached the 1000 million users, in Spain we we learned that we are whatsapp. We already assumed it but show it 45% of users.

After Whatsapp have to 44% of users on Facebook and 24% on Facebook Messenger. Curious considering that the first constantly invites you to use the second. Imposed applications do not seem to go with the profile of Spanish users too. Thing to thank, on the other hand.

What other things do in Spain with the mobile

The report concludes with a series of figures which reflect the mobile landscape in our country with enough fidelity. 51% of Spaniards use any messaging application, with Whatsapp to head as we saw before. Only 38% of users see videos on your mobile, though this is changing practically every month, as we saw in the article on consumption of television.

The figure falls below even when we talk about play. Whether Candy Crush, Clash of Clash or any other, only 25% of the users of mobile Spanish play on your device. Here it looms the distribution of Mobile based on age as the use of mobile banking will reach 33% of users. Google Maps and company are left with 39%. Mobile GPS that we understand here.

Last data before closing. Only 27% of the users of mobile Spaniards bought something online in the last month. Much more we advance in electronic commerce from mobile phones, and not because Amazon and company do not compete to make it as simple and safe as possible.

Gallery

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