One Year Later: the Evolution of Apple Watch Straps

Apple Watch holds a great importance to the Cupertino company in their small box of metal and glass. It’s a new category, for which the company does not have any previous experience. As happened with other products like the iPhone or the iPod, Apple has had to learn on the fly.

There are several executives who have repeated on a handful of occasions that Apple Watch is the most personal device of the company. To reinforce this view at, Apple has created a variety of belts that it served to satisfy all tastes. A year after launch, is the time to review the brief but intense career that have followed these Apple Watch accessories.

Release straps

Apple Watch was released with three different collections: aluminum, steel and gold. Each of these collections are in two sizes of box, 38 and 42 mm. Accompanying the central element of this device we saw twenty different belts, divided into different “families”:

  • Belts of fluoroelastomer (gum) in five colors (black, white, pink, green and blue) were the only ones that Apple designed for the most affordable model, Apple Watch Sport. But they are also in the collection of steel and gold. In the latter, the brooch is also of this precious metal.
  • The Apple Watch steel it enjoyed in its launch of a wider variety than the Sport. In addition to the five colors of rubber belts, had two steel (Milanese and links) and seven of leather types and colours (buckle classic, modern, Loop).
  • For more exclusive model, the Apple Watch Edition, Only Apple offered five types of belts that were also not available for both sizes. Two of them were rubber and the other three were modern and classic buckles.

In total, we had twenty belts in different sizes that allow to have a total of 34 different combinations. For a device, wearable where the customization was something primordial, Apple did not stay short in variety. Although it was not enough.

New belts in September and March

Not more than six months passed since its launch until the Californian company decided to update and include new belts for your smart watch. An update that is clearly oriented to prepare this device for the Christmas season, just a few months later:

  • Apple added ten new colors to the belt rubber, including Sport Red, very popular. In addition, premiered new colours for aluminium boxes: color gold and rose gold.
  • For the collection of steel only, we saw a new brown leather strap, very classic.

But the real novelty of this update was the launch of its alliance with Hermes. With this initiative, Apple brought as a partner to a company of great reputation in the market of leather products. This belt was to add an exclusive sphere of this model, in keeping with the style and typography of this fashion brand.

With new belts, it became clear that their aim was to provide more variety in the most sought-after model

This update could be interpreted as a recognition of the success of the Sport collection. It is identical in functionality to the other two collections and more affordable option, we can deduce that the majority of sales of this wearable were concentrated in it. Above all in order to be a gift at Christmas.

As for the update of a few weeks ago, Apple released five belts of new material, nylon, as well as a Milanese black belt. A type of strap also focused on the Sport model but it fits aesthetically into the steel model. At the same time and on the verge of completing one year of its launch, Apple lowered the price of the Sport model in $50, placing it at $299 for the 38mm.

Apple and Apple Watch mysterious port

As soon as Apple Watch was launched to the public, users first discovered a mysterious port. Located in the “lane” where one of the ends of the belt snaps, This port gave rise to all kinds of speculations. All of them, our colleague Miguel López picked up the four most credible.

Apple does not allow official access to this port, but its existence is very interesting. Apart from to perform Diagnostics to the device, I think that your destination is to extend the functionalities of the Apple Watch. It is a device of very small dimensions, where the “smart” part focuses on the metal case that holds its circuits. But there is nothing of intelligence in straps.

The evolution of Apple Watch may not be so centered in your box as in the opportunities that hold the straps

For a device that is in permanent contact with our body, this sounds like a waste of opportunities. Taking into account the increasingly closer relations between Apple and different hospitals in U.S., It would not be surprising to find us with straps that measure some kind of parameter of our body in a different way.

Apple Watch has significant restrictions on weight and dimensions due to the nature of the devices wearables. The belt may be the way that grow in features without losing on other fronts: weight, comfort, volume. Let us hope that this September we will have news on the matter.