Fundación Telefónica yesterday published a new edition of its report on the information society in Spain (SIE), corresponding to the year 2013. It lists various statistics on ICT, Internet access and the use of mobile telephony, highlighting how the rise of the smartphone and, more recently, the tablets are changing our behavior.
In one of these sections, it elaborates on Smartphones and facts, are offered as that, copying the phrase literally report, “it is estimated from Timedictionary.com that an average user consultation the smartphone 150 times a day”. This would look at the phone once every ten minutes throughout 24 hours. The Tomi Ahonen Almanac 2013 study is cited as the source of this information. But is there reason to believe that it is real this figure? Not exactly…
Ricardo Galli, who yesterday uncovered topic through Twitter, refers to this data as a “ridiculous meme” that carries appearing in the media in a recurrent manner from 2010, and the truth is that not reason is missing. Indeed, Tomi Ahonen, consultant specialized in telephony, has been citing this figure from that same year and numerous publications have echoed the same since then. For this purpose relies on its own estimate. An own Studio? No. A calculation that has already led to more than one polemic by rigorous bit which is the information on which it is based.
Where is taken off that “150”
While this figure has been quoting from 2010, the criticism provoked Tomi Ahonen to explain thoroughly and where he gets the user medium watch your mobile about 150 times a day. According to him, a user performs the following activities or check out the following features on your phone:
- Messages — 23 times a day
- Calls – 22 times a day
- Watch – 18 times a day
- Music player – 13 times a day
- Games – 12 times a day
- Social – networking 9 times a day
- Alarm – 8 times a day
- Camera – 8 times a day
- News – 6 times a day
- Calendar – 5 times a day
- Web browsing – 3 times a day
- Charge the phone – 3 times a day
- Voicemail – 1 time a day
- Other uses – 10 times a day
If all these figures are added, the result is 150, what Ahonen says that it means that we look at our telephone number at least 150 times a day. Can assume too?
What’s wrong with this figure
Actually end up before if told what’s real in this “150 times”. To begin, it is an estimate. Really do we call 22 times a day? Or do we look at the clock 18 times? Where do the data come from? Do not appear in any study, but in simple calculations of Ahonen. “I would say that we use the clock only when we are awake,” “I would say that people postpone the alarm three times, then X uses more” and a long etcetera. The conclusion is clear: they are estimates that are not based on nothing in the opinion of the own Ahonen.
Aside from the origin of the data, we are talking about figures that are quoting from 2010. Not has nothing changed since then? Moreover, the author points that they are figures for “mobile phones” in general, not smartphones (something that ensures erroneously report of Telefónica Foundation). Ultimately Ahonen says that 150 times as I could say that 100 or 200 citing “own estimates” without any basis.
The “meme” of 150 times
As we said at the beginning, Fundación Telefónica has not been the only one in give good this questionable figure. A simple Google search shows numerous media echoing this information during the past years from lectures or events where this “study” is mentioned. Even computer graphics with these numbers have been created.
In Spain, we also have many holders that echo of 150 times, as well noted by Galli “this search”: https://www.google.es/search?q=consultamosal+tel%C3%A9fono+150+veces+por+d%C3%ADa & oq = consultamosal + tel % C3% A9fono + 150 + times + by + d % C3% ADa & aqs = chrome… 69i57.8817j0j1 & sourceid = chrome & ie = UTF-8 #q = us + the + m % C3% B3vil + 150 + times + by + d % C3% ADa following the publication of the report of the Fundación Telefónica. Then, often look at the phone? Each draw their own conclusions.