Jony Ive Talked about the Future of Apple Watch

In addition to giving a short speech during the 2016 MET Gala, Jony Ive gave an interview to the average Business Fashion to talk about fashion in the era of technology (central theme of the event), and some more specific issues related to the Apple company.

According to the interview article published on the website of fashion, Ive seen that Apple is looking more and more like the fashion industry to design more customized products. In addition, for the Executive, the Cupertino firm has always excelled by having a ‘unique approach’ when designing products that are more familiar to the people.

“We have always had a clear idea and a very unique approach to the way in which we design products to make them more familiar to people. I think that it is very difficult to have the same clarity when you’re not absolutely sure of the matter (that work) “, said Ive.

Many might ask at this point why Apple was present at the MET this year’s Gala. However, the Apple company was the sponsor of the event on this occasion since it was a marriage between the world of fashion and technology. Attendees they could see more than 100 pieces of Haute Couture with technologies as thermal forming, laser cutting and even, some of them made with 3D printers.

The future of Apple Watch, in the words of Ive

Business Fashion took interview space with Apple design Chief to investigate a little bit about the future plans of the Cupertino firm and your smart watch. Although Jony Ive refused to give great details on the subject, his words were similar to the recently pronounced by Tim Cook, who also said that Apple Watch is a product which in the future will be what to talk about.

“If we look back to the first generation of the iPod or the iPhone, you will see that what happened in the following two, three or four years was impressive (…)” Of course, this is a new category for us, one that I think that it is so natural because we think it in a way real. We are not being opportunistic as our competitors. We do not think that it is a category that is growing, this could not be further from the reality,”said Ive.

In other words, Apple has wanted us to express in recent days that your smart watch is in their first years of life and that will begin to grow with strength but until he has had several generations in the market.

Do you think the same? As always, we hope your opinions in the comments area.


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