High-End Android, Renew or Die

One of the things that most caught our attention during the last Mobile World Congress was the way in which manufacturers of devices for medium ranges they were beginning to put the batteries with designs. As a result, brands like Alcatel or Wiko are betting very strong when it comes to equip its new proposals of amazing metallic finishes that until recently seemed to be reserved for the higher ranges.

On the other side of the scale we have the conformity that seems to settle between the upper ranges, and in the 2015 marks the popularity of LG could continue betting for finished plastic according to the first leaks of their new G4, while others such as HTC with its new One M9 or Sony with their newly filtered Xperia Z4 does not seem to be willing to invest time and money in renovating design your devices.

The price of conformity

Manufacturers have ceased to surprise its users

The handicapped first of little daring in terms of innovation of some brands are a few users each year looking to be surprised, and always end up disappointed to receive more of the same: more power but the same design, or as much as an even bigger screen.

This lack of willingness to renew the device visually You may have an impact on economic outcomes from the companies? Not is very clear, although it is noteworthy that Samsung popped into it wrong last year following criticism to your S5 Galaxy, that HTC doesn’t end settle their recovery or in the surroundings of Sony has been rumored even with the sale of its mobile division.

Would different outcomes if they liked a little your devices? Today it is difficult to say, Although seeing the way in which Samsung has pulled to the pool this year with the appearance of its Galaxy S6, in their results we could have the key.

The benefits of renewed

The radical changes in the design of mobile phones tend to be risky, but there is much to gain from them. And if not that ask you to LG, which It has not stopped receiving good news Since it is played to betting on the rear buttons on their devices, and now returns to risk everything for curved screens which could be present even in the G4 according to rumors.

There are still many users who seek to effect WOW! occurs when a new mobile

Furthermore, although the massive leaks fashion are finishing a bit with that magic, there are still many users who they seek to effect WOW! occurs when a new mobile, or they simply looking to have a phone with a unique design that no one has more. Anything except Google with some Nexus changing appearance mobile to mobile, we’re not seeing too much in the upper ranges of Android.

Whether by choice or out of necessity, Samsung has decided to take the plunge and risk it all with a new design that marks a before and an after in their mobile Galaxy. This design may like more or less, we will not enter this debate today, but what no one can deny is that It was one of the brands that most surprised with the appearance of its range during the last Mobile World Congress.

The design as a differentiator

But it may not be coincidence that large companies such as HTC or Sony seem to empecinadas to repeat year after year the design of its flagships. Why do they do it? The first answer that comes to mind is they want that the design of your mobile phone is easily recognizable, When we go down the street to say: look, a HTC!

Same design on several ranges to recognize the brand

In this way, some of these manufacturers would attempt to play in the same league as Apple with their iPhone one step more in the repetition of designs, and dressed alike to devices of different ranges with the intention that any of their phones is quickly associated with the company that manufactures it.

In fact, this is something that We are also beginning to see in the middle ranges, When a catalog full of devices of all kinds the manufacturer designates as not the most powerful mobile, but who has a unique design or has several mobile with different sizes but a same aspect.

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