Now that it’s been almost a month since the start of the new year already it has given time to gather figures and have done a calculation of how things have gone during the year 2015 in the markets. IDC now presents the summary of their estimates of the last quarter and throughout the year in terms of the distributions of the leading manufacturers, and China is the country that is home to the manufacturers who have grown more percentage.
We speak of a meteoric Huawei whose growth we have talked about repeatedly given good figures that the manufacturer has been giving us for 2015 and whose growth stands out from the rest with figures which estimated at IDC. But, isn’t this company put first when we speak of the growth in the fourth quarter compared to the previous year: This is a seemingly shy Lenovo that rises to the highest place of the podium.
However, according to themotorcyclers,this has further reading if you have in mind the binomial Motorola-Lenovo Since the second purchased the first one at the beginning of 2014. A union that has turned to consumption especially when Lenovo weeks ago took a step beyond branding and the Motorola brand is relegated to a “Moto by Lenovo” (that Yes, for high-end terminals).
Units versus growth
For some time it is that the mobile market experienced certain stagnation and we have seen in the case of some manufacturers that did not meet its expectations of sales as Xiaomi or Samsung in 2015. However, according to data from IDC in 2015 were approximately a total of 1.433 million units, being so the year of growing, specifically a 10.1% with respect to the figure obtained the previous year (1,302 million).
As for the quarterly variation, growth is lower (almost half). In 2014 the distributions of the fourth quarter came to the 377,8 million units, growing at a rate of 5.7% if we compare the number of past 2015 in the same period. The protagonist in both cases (although not lead in annual growth) is Huawei, whose growth has obvious internal significance but also in the market for its international expansion.
However, a part of the growth of every company is the total distributed units, and there they are still the Kings Samsung and Apple both in terms of the quarterly to the annual estimate. Apple sales we have spoken recently at Engadget clarifying a little growth, something also seen in calculation of IDC in terms of the difference between the distributions of the fourth quarter of one year to another, being of 0.4%. However, It is still the best quarter of 2015 for the manufacturer and from year to year growth is greater, being 20.2% and higher (16.2% to 14.8% in 2014) market share.
On the other hand Samsung He leads in distributions with some 325 million units during the year 2015, resulting in a rather more timid than its natural antagonist annual growth, being 2.1%. In fact, the Korean giant experiences a decline in market share going to a 22.7% (from 24.4% in 2014). Thus, despite having grown up in terms of the distributions of the last quarter from the previous year by 14%, has been less in the distribution of the smartphones market cake.
Saturation: any, hayla
In general we see that manufacturers experience an increase of units distributed in both estimates, except striking symbiosis of Motorola and Lenovo that stain red table with a negative variation. But in IDC remember that There are markets experiencing a stagnation as it is the case of the European, Chinese or American, due to a glut that has led manufacturers to change the strategy. Something which, according to Anthony Scarsella, Chief of investigation of the firm, will agree to keep in order to be competent and to improve market share.
Pay attention to emerging markets and focus part of its launches to meet the requirements of these
The key may be in what we have seen in several manufacturers: put in the focus of attention in emerging markets and focus part of their releases to meet these demands. Example of this are the cases of the Honor of Huawei range and A series of Samsung, both of more affordable price, strategy which are likely (or continue watching) in manufacturers this year.
Which also has done well in these markets is Apple, whose sales have grown in India 76%. In other market highlights where is one of importance, China, where grows by 18%, being the first iPhone for half of these new users. Just yesterday we were talking about a possible decline demand as a consequence a lower suction to have an Apple terminal, but the numbers indicate that at the moment the demand continues to grow and are thus expected to continue it with the arrival of new models and a possible increase in screen, something that seemed like much in this country.
Grow, but less
Thus, if we take a look back to January of last year, we see that in general has not gone manufacturers better one year to another. Most suspended experiencing lower growth in annual distributions, such as Lenovo that is half or a LG appearing this time neither among the top five. Is saved here Samsung passing of 0.6% to 2.1% and also in terms of the annual difference in the fourth quarter, showing a variation (- 11%) being this time of 14% negative in terms of distributions with respect to the 2013-2014.
Most suspended experiencing lower with respect to the proceeds growth by 2015 in annual distributions
They are the interesting things because in the year that has just begun, with a Huawei that promises to continue stomping, an Apple with an an outline of stagnation in the shadow of a positive economic balance and a Xiaomi following with its low-cost bets on a local and global market that increasingly makes it harder with new producers who opt for the same formula. In the spotlight it also show how you Lenovo in its new marketing strategy, as well as a HTC which is far from appearing in this list and which precisely captures the attention by vacuuming just the opposite.